An experienced marketing strategist, branding expert, and published author living in Philadelphia.
Align marketing efforts with sales goals in ways that can be measured, leveraging marketing automation technology to compliment CRM systems. Design demand generation & nurture programs, product announcements, promotional activities, campaign follow-up, lead scoring, and sales alerts.
Lead conception, execution, and post-analysis for all demand marketing programs: digital ads, email marketing, sponsorship events, content syndication, webinars, and partner thought-leadership events.
Advance personal and professional brands through a variety of strategic channels including print and digital, social, email, networking, PR, and events.
Design paid SEM (AdWords), LinkedIn, and Twitter campaigns to complement events, launches, and any sales initiatives. Perform SEO/SEM evaluation and adjustments with Google Analytics and marketing automation to ensure active campaigns align with current brand priorities, events, and KPIs.
Participate in designing the digital content strategy and workflow: structuring the editorial calendar, and monitoring Facebook, Twitter and LinkedIn insights to maximize marketing target, reach, and effectiveness.
Responsible for yearly preparation and ongoing management of marketing budget.